The Juicery Podcast

Digital Marketing Trends of 2023: Interactive Content

Episode Summary

Another trend we're expecting to see in 2023 is the rise of interactive content. This could include things like quizzes, surveys, and even interactive videos that allow viewers to make choices and affect the outcome. Interactive content has been shown to be highly engaging and can be a great way to build brand loyalty and get people talking about your brand. Tune in as we discuss tips, tricks, and examples.

Episode Notes

• Today's episode of the Juicery Podcast is part 2 in a series exploring the latest trends and strategies in digital marketing.
• The topic of discussion is the rise of interactive content and how it can benefit businesses.
• Interactive content refers to digital content that allows users to actively participate or engage with it, such as quizzes, surveys, games, or interactive videos.
• The goal of interactive content is to hold the user's attention longer and keep them coming back for more, as well as gather valuable data and insights about the audience.
• Benefits of interactive content include: increased engagement, gathering valuable data and insights, improved customer experience, boosting social media engagement, and enhancing brand awareness.
• Businesses can take advantage of interactive content in their marketing efforts by incorporating quizzes, surveys, interactive infographics, and interactive videos.