The Juicery Podcast

Digital Marketing Trends of 2023: Artificial Intelligence

Episode Summary

One trend we're expecting to see a lot more of in 2023 is the use of artificial intelligence in digital marketing. This can include things like chatbots for customer service, personalized product recommendations, and even the use of AI to optimize ad targeting and spending. Listen in as we discuss how AI is being used in digital marketing.

Episode Notes

• Introduction to the topic of AI in digital marketing and how it is expected to be a trend in 2023
• Discussion on the use of chatbots for customer service and examples of companies using them effectively
• Overview of personalization software and how it is being used to make product recommendations based on customer behavior and preferences
• Explanation of how AI is being used to optimize ad targeting and spending, and examples of companies using it for this purpose
• AI being used for content creation and social media management, and examples of companies using it for these purposes
• Summary of the benefits of using AI in digital marketing and the importance of staying up-to-date on these trends