The Juicery Podcast

Branding & Coaching: A Conversation with the Academy for Coaching Excellence

Episode Summary

This week, I met with Greg from the Academy for Coaching Excellence, and we discussed the importance of branding in coaching. Greg shares his knowledge and expertise on how coaches can use branding to enhance their business, attract more clients, and gain insights into the importance of having a niche and being consistent for success in the coaching world.

Episode Notes

• Academy for Coaching Excellence is an ICF accredited coach training school offering various courses, including a professional coach certification program
• Academy was founded by Dr. Maria Nemeth, a master certified coach and author, who developed a coaching framework over 40 years ago
• The Academy Foundational Training is a starting point for any coach, as well as anyone who wants to experience transformation in their life
• Coaching industry is a 20 billion dollar industry and is expected to be a 32.5 billion dollar industry in the future
• The attitude towards coaching has changed because enough people have experienced the power of being coached and are spreading the word
• People are culturally more open to getting support in their life and asking for support
• Coaching is a privilege, and it's important to have a trained coach who understands ethics, anatomy of a crisis, and when to refer to a therapist. Coaching helps people move forward and reach their goals, whereas therapy looks backwards
• Branding perspective is important to establish trust in the industry and be clear about what it means to be a coach
• Many people call themselves coach without professional training or accreditation, and it's important to distinguish rigorously trained coaches from self-proclaimed coaches
• The opportunity with branding and marketing is to educate people and establish trust in the coaching industry
• The importance of having a brand identity and marketing as a coach
• Having a niche or ideal client helps to clarify the brand and attract clients
• Importance of focusing on the ideal next client rather than worrying about the ideal client
• Brand identity is like a beacon, not a bouncer - it should attract clients rather than turn them away
• Consistency and integrity are important for coaches to coach themselves and show up authentically
• Overthinking can get in the way of showing up authentically and attracting clients
• Being specific and clear about who you want to work with makes it easier to market and find clients